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Huawei overtakes Apple in China as smartphone sales decline in Q4 2024

Huawei regained its position as the top smartphone brand in China with an 18.1% market share in Q4 2024, following an 18.2% decline in Apple’s sales. Xiaomi followed closely with 17.2%, benefiting from the success of its Mi 15 series. Overall, China's smartphone sales saw a slight decline of 3.2% YoY in Q4, contrasting with a 1.5% increase for the year.

huawei surpasses apple in china as iphone sales decline sharply

Apple's iPhone sales in China fell by 18.2% in the December quarter, allowing Huawei to reclaim the top spot in the market. This marks the first time since the US ban that Huawei has led, with a 15.5% year-over-year sales increase driven by its Nova 13 and Mate 70 series. The broader smartphone market in China experienced its first sales decline in late 2024.

apple iphone sales in china drop 18 percent as huawei regains lead

Apple's iPhone sales in China plummeted 18.2% in the December quarter, marking a significant setback in its largest market after the US. This decline allowed Huawei to reclaim the top spot in the Chinese smartphone market, with its sales rising 15.5% year-on-year, driven by the successful launch of the Nova 13 and Mate 70 series. The drop in China contributed to a global 5% slump in iPhone sales during a crucial shopping period, highlighting challenges with the latest iPhone generation's AI features, which remain largely inaccessible in the region.
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